Our Story

Daniel Simo

Daniel's obsession with cars started at Rutgers University, where he began detailing vehicles on the side while studying Economics. What started as a side hustle quickly became a passion that couldn't be contained by a degree or a desk job.

After graduating, Daniel sharpened his craft with BMW — learning the exacting standards of luxury automotive care that now define every Car Therapy service. He spent a decade in banking and insurance, but the pull of paint, polish, and perfection never left.

In 2020, Daniel made the leap — founding Car Therapy Naples with a single promise: to deliver dealership-quality results, at your location, every single time.